Kyle's got a thought-provoking post (with comments) on this one HERE. After reading it, the thought welled up in me... We're tired of hearing that we're screwed up.
OK, fine, God rejects us. Great. And why wouldn't He? It seems like everyone else has. After years of feeling rejected by family, friends, & the world-system at large... the bad news of that gospel makes most people I know either whimper into a corner or bare their teeth like a dog that's been kicked one too many times.
In a world that incessantly teaches people to feel worthless, insignificant, weak, & unacceptable... the message of moral depravity stings like lemon juice on a papercut. I pray for every Christ-follower to feel the weight of how important it is to recognize & communicate the worth & glory of every person as an image-bearing creation of God when speaking of the consequences of our rejection of that glory & its personal Source.